You’ve probably landed here because you are looking for a getaway, maybe a winter one to a sunny destination, and you are wondering: is Agadir worth visiting? I never considered going to Agadir until this year, when I found a great deal on flights. And I was the same as you, asking myself if it’s worth visiting Agadir. So, you’ve arrived in the right place, because I am going to tell you my experience in this beautiful Moroccan city.
When I first booked a trip to Agadir, I didn’t know what to expect. I had travelled through Morocco before — wandered the souks of Marrakech, camped in the Sahara, gotten lost in Fes’s medina — so I assumed I had a decent idea of what Agadir would be like. I was wrong.
Agadir is different. It’s not trying to be a chaotic, historic medina or a postcard-perfect mountain village. It’s its own thing — laid-back, ocean-kissed, sun-drenched, and incredibly easy to fall in love with. What started as a much-needed break from a stressful season in my life turned into a real connection with a city I hadn’t expected much from.
This article is not about convincing you with glossy tourist-board talk. It’s simply a collection of reasons why I genuinely think Agadir is worth visiting. Whether you’re looking to relax on the beach, eat some of the best seafood of your life, or explore the local culture in a more chilled-out way — Agadir has something for you.
So…. Is Agadir Worth Visiting?
Absolutely. And not in a “tick-it-off-the-list” kind of way. Agadir is worth visiting because it’s a place where you can breathe. It’s a city that offers the best of both worlds — the charm of Morocco, but with an ease and calm that’s hard to find elsewhere in the country.
Whether it’s the miles of golden beach, the delicious (and affordable!) food, the welcoming people, the abundance of things to do, or simply the sunshine that lights up the city almost all year round — Agadir quietly finds its own place in your heart.
It might not be the most obvious choice for a Moroccan adventure, but maybe that’s exactly why it’s so special.
Amazing Reasons to Visit Agadir:
It is a Very Safe City
One of the things that surprised me the most about Agadir was just how safe it felt. I wandered the city freely, even late into the evening, and never once felt uneasy. Coming back from dinner along the seafront promenade at 11pm, I walked alone through the soft warmth of the Moroccan night, past couples holding hands, kids giggling with ice creams in hand, tourists snapping photos of the moon over the Atlantic, and even a street artist sketching a portrait under a lamppost. It felt peaceful. It felt lived-in and lively, but never chaotic. Honestly, I felt far safer here than I often do in London.
Even around the souk, which is much more local and less touristy, I never felt a hint of discomfort. On the contrary—I was greeted with smiles, light-hearted banter, and polite invitations to browse the stalls. No pushiness, no pressure—just a warm, respectful curiosity. Compared to Marrakech, where the medina can be quite intense, Agadir felt almost serene. It’s a place where you can slow down, take your time, and simply enjoy being in the moment.
The Beach is Amazing
Agadir’s beach isn’t just a beach—it’s the heart of the city, a living, breathing stretch of coastline where life unfolds from morning to night. It’s long—really long—stretching for miles in a perfect golden arc along the Atlantic, with soft sand that’s ideal for barefoot strolls and sunset lounging. But what makes it truly special is the atmosphere.
This isn’t a secluded patch of sand reserved only for tourists—it’s a communal space, shared by everyone. Teenagers set up makeshift goalposts and play barefoot football under the setting sun. Couples take long, lazy walks hand in hand. Women gather in groups, chatting away while keeping an eye on their little ones splashing at the shoreline. And all the while, kites flutter above, as beginner kitesurfers learn to navigate the wind and waves, their instructors cheering them on from the sand.
One of the things I loved most? The beach is gloriously free of construction. No buildings cluttering the view, no restaurants or cafés spilling onto the sand. The hotels that do have beach access stay discreet, setting up loungers far back, near the promenade. All the seafront restaurants and bars are tucked on the other side of the walkway, keeping the beach itself wide open and wonderfully uncluttered.
It Has Such Great Food
If you’re anything like me and seafood makes your heart sing, then Agadir might just steal it completely. Because being right on the Atlantic, this city is a true haven for fish lovers. You’ll still find the occasional lamb or chicken tagine, sure, but the real stars of the menus here are ocean-born: monkfish, John Dory (usually listed as Saint Pierre), juicy prawns, grilled sardines, and the most tender octopus, often cooked gently in a tomato and pepper tagine until melt-in-your-mouth perfect.
What I love about food in Agadir is its freshness and simplicity. A good monkfish tail, grilled and finished with just a squeeze of lemon, is honestly all you need. And somehow, the fish here always tastes fuller, meatier, more flavourful—maybe it’s the Atlantic breeze, maybe it’s the way everything is cooked with care.
Agadir also introduces you to some local gems you won’t want to miss. Amlou, for example, which I still dream about—imagine a thick, nutty spread made from almonds, honey, and argan oil, that golden liquid unique to this part of Morocco. I had it for breakfast every single day, slathered on warm mesmen. It’s handmade, always, and while you can buy it in the markets, it’s never mass-produced. It tastes like love.
Food here feels effortless, but it’s packed with layers of flavour—herbs, spices, citrus, and of course, a generous splash of that signature argan oil.
There Are Plenty of Things to Do
I’ll be honest: the first time I booked a trip to Agadir, I thought there wouldn’t be much to do. And that was exactly the point. I was looking for rest—a bit of peace, sunshine, a pool, and a good book. Agadir promised all of that, and it delivered. But what I didn’t expect was how many things there actually are to do here… once you’ve had your fill of lounging in the sun.
On that first trip, I took the cable car up to the old Kasbah—the Citadel that overlooks the city. Watching the sun dip behind the horizon from up there felt almost cinematic. It’s peaceful, the view stretches over the long bay of Agadir, and the air feels different. Calmer. Fresher.
I also booked a half-day trip to Paradise Valley on my last morning, after checking out of the hotel. It’s a lush oasis tucked in the Atlas Mountains, about 45 minutes from the city. Think palm trees, natural rock pools, and cliffs where daring teenagers leap into turquoise water. On the way there, we stopped at a women’s cooperative to learn how argan oil is made—from cracking the nut by hand to the slow, meditative grinding. We also visited a ceramics studio nestled on a hillside, with a rooftop opening to a stunning mountain view.
When I returned to Agadir for a second trip, I realised I’d only scratched the surface. I visited the Medina Polizzi—a newer medina built in a traditional style by Italian architect Coco Polizzi. It’s not a historical site, but it’s absolutely beautiful. The design is inspired by southern Moroccan architecture, and the winding alleys are full of artisan workshops, where you can buy handwoven rugs, ceramics, and jewellery.
I also made it to the Souk El Had—which I missed the first time, simply because it’s a bit of a walk (or a quick taxi ride) from the beachfront. It’s a proper local experience—colourful, chaotic, friendly, and bursting with everything from fragrant spices to handmade baskets.
And then, of course, there’s the hammam. I couldn’t skip that. On both trips, I treated myself to the full experience: a proper kessa scrub that leaves your skin baby soft, followed by a relaxing Berber massage that seems to melt every last bit of tension away.
And if you’re feeling more adventurous, you’re spoiled for choice—there’s camel riding out to the flamingo river, horse riding along the beach at sunset (which honestly feels like something out of a romance film), and even jeep safaris into the Souss-Massa National Park, where you might spot antelopes, wild boars, and the elusive bald ibis.
So yes, come to Agadir to relax. But don’t be surprised if you leave with stories, memories, and more adventures than you expected.
The Souk is a Shopper’s Paradise
If you’re someone who enjoys a good market browse, the Souk El Had in Agadir is an absolute must. What I loved most about it is that it’s not some polished-up tourist version of a souk—it’s a local market, through and through. This is where the people of Agadir actually shop, and that makes it a goldmine for anyone looking for authentic Moroccan products.
Let’s start with the fruit and vegetable section—it’s bursting with colour and life. Piles of oranges, fresh herbs, dates, juicy strawberries, and more types of olives than you knew existed. Everything looks like it was picked that morning. If I lived in Agadir, I think I’d be here every other day just for the produce.
And if you’ve fallen in love with amlou (and how could you not?), this is the place to stock up. You’ll find massive containers filled with the stuff—some pure, some mixed with honey, some more peanut-heavy. But here’s a little tip: always bargain. Even if the price is scribbled right on the bucket, the seller will quote higher. It’s part of the dance. A smile, a joke, and a little back-and-forth is all part of the experience.
You’ll also find stalls overflowing with spices, herbal teas, and those menthol crystals that are a miracle when you’ve got a blocked nose. Just dissolve one in a bowl of hot water and inhale—you’ll breathe like new.
There are entire aisles dedicated to clothes, shoes, bags, rugs, and homeware too. You could easily lose an hour or two just wandering around, seeing what treasures you stumble upon.
That said, there is a chicken hall. And while it’s part of everyday life in Morocco, I’ll be honest—it’s not for the faint of heart. The chickens are sold live, and only butchered after purchase. If you’re a bit sensitive, it’s best to skip that part and stick to the spice aisles.
The souk is big, busy, and a little overwhelming at first—but once you get into the rhythm of it, it becomes a sensory adventure. Just remember to bring cash, comfy shoes, and an extra bag for all your finds.
There’s Amlou
Oh, amlou… I could go on about it for hours. Maybe because it’s such a uniquely Moroccan delight, and one that feels like a bit of a secret. You won’t find it all over the country—no, it’s something you mostly come across in the coastal areas like Agadir or Essaouira, or maybe on a fancy hotel’s breakfast table in Marrakech if you’re lucky. But here, in Agadir, it’s just there, every morning, waiting for you.
If you’ve never tried amlou before, let me introduce you to your new breakfast obsession. It’s a thick, rich, velvety spread made from toasted almonds, argan oil, and honey. Think nut butter, but with a deeper, earthier flavour and the perfect balance of sweetness. It’s handmade—always—and because it’s made with argan oil, it’s not something you’ll find mass-produced or exported in bulk. It’s as artisanal as it gets.
In Agadir, no breakfast feels complete without it. Every single morning, without fail, I’d grab a piece of fresh, hot mesmen (Moroccan layered pancake) and slather it with amlou. Then another. And another. By the time I was done, my plate would be spotless.
Honestly, if you come to Agadir and don’t try amlou at least once… I don’t think we can be friends.
It Is a Very Affordable City
If you’re anything like me, you love a destination that doesn’t make your bank account cry. And let me tell you, Agadir is one of the most budget-friendly places I’ve travelled to in a long time.
Both times I flew to Agadir I found ridiculously good deals on flights. I have the Wizz Air pass (which I highly recommend if you’re into spontaneous getaways and use them more than 3 flights a year), and with it, my flights were just £8.99 each way. Yes, really. Less than a takeaway. Bargain.
As for accommodation, I ended up booking the same hotel both times because, well, if it’s not broken, don’t fix it. I stayed at Hotel Argana, a four-star hotel with breakfast included, and paid just £200 for four nights. That’s £50 a night. For a hotel with a pool, sea views, and a lovely hot and cold buffet at breakfast. Unbeatable.
Eating out in Agadir is another budget win. A nice lunch costs around 100 dirhams (£8), and for dinner, expect to pay around 150–200 dirhams (£12–16) if you’re going for something a bit special — fresh fish, a big tagine, or maybe even camel skewers.
A taxi to the souk? Just 20–30 dirhams (£1.60–£2.40), depending on how confident your bargaining game is. And if you fancy exploring, most of the tours and day trips I took were around £15–£20 on GetYourGuide. Even the hammam didn’t break the bank, at £35 for 2 hours of pampering.
To be honest, the most expensive thing I did in Agadir was take the cable car up to the Kasbah — and even that was just 120 dirhams (£9.50) for a return trip. For the views you get, it’s well worth it.
Agadir is proof that you don’t need to spend a fortune to have a really beautiful, memorable escape.
The Weather Is Sunny Most of the Year
One of the biggest reasons I keep coming back to Agadir is the weather. It’s that simple. This city is blessed with sunshine almost all year round. While the rest of Europe is battling grey skies, rain, and winter coats, Agadir is still glowing under a blue sky, with temperatures that make you want to sit by the pool with a fresh juice in hand.
Even in January, the temperature can hit a lovely 22–25°C during the day. I remember wearing a summer dress in the first week of January and getting a bit of a tan while sipping mint tea on a sunny terrace. Not many places give you that in the middle of winter.
What I also love is that Agadir doesn’t get that unbearable summer heat you find in other Moroccan cities like Marrakech. Because it’s on the coast, there’s always a bit of breeze coming in from the Atlantic, which makes the air feel fresher, cleaner, and so much more pleasant.
If you’re someone who chases the sun — whether for some winter warmth or just a guaranteed good-weather holiday — Agadir is such a great choice.
Sunsets in Agadir
There’s something truly magical about sunsets in Agadir. I don’t know if it’s the way the light reflects over the ocean, or the soft pink and golden hues that paint the sky as the sun slowly dips behind the horizon — but every evening feels like a moment worth pausing for.
One of my favourite things to do in Agadir is to walk along the beach just before sunset. The temperature cools slightly, the sky starts changing colours, and everyone — locals and tourists alike — seems to slow down and just… enjoy. Kids are still playing in the sand, couples stroll together, and you’ll even see people just sitting quietly, soaking in the view.
My most memorable sunset was from the top of the hill, near the old Kasbah. I took the cable car up just before golden hour, and by the time I got to the top, the view was nothing short of breathtaking. The whole bay of Agadir stretched beneath me, the ocean glistening, the city lights starting to twinkle, and the sky putting on an unforgettable show. I still think about that evening sometimes, especially on grey days back home.
If you go to Agadir, don’t rush your evenings. Make time for the sunset — it’s worth it every single time.
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